Soft colors are used to awaken a peaceful atmosphere during shopping. The red-orange hues are chosen to create excitement and stimulate the desire to buy.
Source Serif Pro is the font used for headlines on marketing and product web experiences. It is a serif typeface and a complementary design to the Source Sans family. It is available for most world alphabets.
Nunito is the font used as the secondary typeface for paragraph text and small UI elements.
Snell Roundhand is an impact font for design purpose only.
Bright background images are used throughout the project to create a friendly atmosphere. Some dark background images have been selected to highlight items and create contrast.
Illustration style is friendly, unique and easy to understand.
The optimized features are added to create more efficient and intuitive flows.
The breakpoints are set at the exact device widths so that it automatically scales its content and elements to match the screen size on which the user device.
This design process initiates for evaluating a product, feature, or prototype with real users.